OCTAGONSQUARE
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Show your customers you know them, unlock value by gathering rich insights into preferences, behaviours and needs. Then fuse that understanding into deeper relationships and lasting loyalty.
Are you ready to understand your customers' needs?
Take the 2-minute Octagon Mini reality check
Feel familiar?
You have multiple dashboards, algorithms on tap, yet you are still sending the same blanket offers, never engaging the relationship. Meanwhile your best customers drift to brands that show they know them better. Sound painful? It should.
Behind every metric is a human story
When you swap generic segments for living, breathing profiles, loyalty rockets and average order value follows. Data is the spark; acting on it is the fire.
See how others are making it count
What makes us different
Octagon Square is your customer strategy and insights partner. We embed with your people, fuse every data point into one living customer view, and equip your team to act on it quickly.
☉ Know
We bring together your customer, behavioural, feedback, preference, and interest data into one unified profile. So you see the full journey, not just isolated moments.
✧ Predict
We build AI models that surface the next best conversation or offer before your customer even asks. So personal touch becomes automatic, not ad hoc.
✜ Empower
We equip your teams with insights, AI models, practical playbooks and roadmaps. So your staff feel confident and your customers feel like VIPs.
✸ Delight
We embed always-on personalisation into your culture and KPIs. Boosting lifetime value, reducing churn, and keeping your customers happy.
David Murdin - CMO - Warner Hotels
Octagon Square didn't just talk analytics, they made it work
"They cut through the clutter, giving us clear, actionable insights that delivered real value. We saw a clear jump in bar spend, happier customers, and better retention – proof's in the pudding (and the profits)."
Ready to start knowing? No more guess work!
Here is how we can start together
✩ Reality Check
What it is: A 60‑minute video workshop to unpack your free Octagon Mini results. Zero cost, zero slides.
What you get: A frank gap analysis and the three quickest fixes to stop value leaking today.
The Point: Your first concrete step from “data rich, insight poor” to customer growth.
Free.
✫ Insight Injection
What it is: One intense day with the people who feel the friction – marketing, sales, service, operations.
What you get: A one‑page action plan of quick wins plus a prioritised backlog for the quarter.
The Point: Fresh external eyes that cut through blockers and spark momentum fast.
Starts from £1,000.
✬ Value Blueprint
What it is: A deep dive where we act as an extension of your team and develop your customer data strategy.
What you get: Unified data map, model recommendations, organisation design, full roadmap and business case.
The Point: Turn customer insight from expensive puzzle to your unfair advantage.
Starts from £4,000.
Curious how you stack up?
Curious how you measure up? Our quick, painless Octagon Mini reality check takes just 2-3 minutes. You'll instantly see your strengths, gaps, and easy wins. Honest insights, no judgement. Afterward, easily book your free Reality Check Workshop directly from your report to explore practical next steps one-to-one.
Want a sneak peek?
See a sample report below. It’s refreshingly jargon-free
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